Lume Cube

Innovative Go Pro Accessories

How an established brand used Sourcify to expand their product line up.

Background

When Matt at Lume Cube, a premium innovator of action sports accessories contacted us, they were growing at a rapid rate and wanted to extend their product line. Their stellar line Go Pro lights were selling like hot cakes off the shelves and with their growing customer base, they wanted more products to sell.

In Lume Cube’s case, they already had ideas as to which new products they’d like to introduce. This included a battery pack to keep their lume cube lights charged, as well as a tool box to keep a photographer’s equipment organized. For Matt and his team, they already knew some similar products on the market that they wanted to innovate on.

Strategy

With this in mind, Lume Cube sent us their ideas for what their battery pack and tool box would look like. From there our team got to work and ended up introducing them to the right manufacturers for both products within a week. One of the manufacturers we found for them, turned out to be the actual manufacturer that produced the example battery pack they had sent us.

“One of the manufacturers we found for them,
turned out to be the actual manufacturer that
produced the example battery pack they had sent us.”

Results

When we found them this manufacturer, we knew it’d be a great situation as Lume Cube’s goal was to innovate upon this existing product. Additionally, by using this manufacturer that already produced a similar product, Lume Cube was able to save money by not having to create their own mold from scratch.

$57,433

Costs Saved

8 Days

Source Time

22%

Margin Increase

By using Sourcify, Lume Cube was able to focus on growing their brand instead of spending months on developing manufacturing relationships. As Matt says, “Sourcify has become our secret key to rapidly expanding our product line. We used to spend a few months just trying to find the right manufacturing partner. Now that Sourcify handles that, we’re able to rapidly go from an idea to production.”

When we work with a growing business, we’re always excited to help them bring new products to life! If you have a business and are looking to extend your product line, it’s time to give Sourcify a try!

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